Premium Theme: Flexible Fun for a Scrapbooking Enthusiasts Website

We just finished a fun redesign of Scrappers Talk Radio. Site owner, Vera Raposo, asked us to use one of the Revolution Themes for the project. She wanted a fresh design but to maintain some of the look her visitors were used to.

We were able to change up the shape of her website header to fit the Revolution Magazine Theme and we tweaked the colors of the theme to match.

Then we gave the home page of the theme a re-do. We didn’t want to use the standard set up and thankfully, Revolution themes are amazingly customizable. We kept the side bar the same but moved the home page sections around to display just the right content.

Cleaning up Categories

Vera’s site had a large list of categories so we asked permission to create five new ‘parent’ categories and sorted the existing categories (aside from the podcast and news) under them so that everything fit neatly on the navigation bar. This meant that we had to do a few permanent redirects to prevent existing search traffic from ended up on a dead link. The extra work was very worth it. The site is super easy to navigate and doesn’t look over cluttered.

Displaying Content Strategically

We created seven areas on the home page to display content. The top section pulls up the most recent podcast episode. Under that, scrapbooking articles appear. Then scrap-biz content and after that, there’s family news, other crafting content and a spot for recent news and recipes. The more important categories were give higher position and more space.

This set up gives all of her most recent content premium exposure and keeps her home page fresh for regular visitors.

Having Fun with the Design

The icing on the cake for this site is the extra ’scrap elements’ added to the different sections. They take the stark chunks of content and display them with beauty that their target market will really enjoy.

Want to have us do something similar for your Wordpress site? You’d be looking at a cost of about $250. Want to schedule a consultation? Send an email (designer@freshnets.com) or call us: 517-376-3247.