Lets Take Business Blogs Local

Most business bloggers I know are blogging for a national or international audience, or at least they’re aiming in that direction. A blog gives you a voice that can reach the world, so why not write for the world, right?

On a local level, you see few blogs with the exception of a those offered by local television, radio and print media and I for one think this needs to change. The sooner the better!

Local businesses crave their piece of the world wide web but small businesses struggle to compete for search traffic, even when using geographically controlled pay per click advertising they have to bid against big search marketing companies working for national brands.

Blogs can provide local business owners with a web presence that gets ‘found’ by local users - if you approach it with local search in mind.

As a local business owners you can post to a blog on a regular basis about:

• Local business issues
• Local community concerns that relate to my business
• Local services I offer
• Local products I sell
• Local specials I run
• Local events I am involved in

Remember to include appropriate location terms within blog posts, such as the name of your town, county and state.

If you live in a large city, mention your street or neighborhood too.

Think about other regional references that local searchers might use, such as ‘mid-Michigan’ or ‘central New York’ and pepper these terms in as well.

As you blog you are adding content to your website, giving search engines more to add to their index and increasing your chance of having your site show up for a result when someone searches for your products or services, especially on a local level.

To learn more about setting up and promoting a blog, contact FreshNets for a free consultation.